#1: To be successful in the U.S., your medical technology needs to address all three major pain points of the U.S. healthcare system: reduce cost of care, improve outcomes while reducing their variance, and increase access to care.

#2: If you can’t prove them, don’t talk about them (i.e. your product’s benefits)!

#3: Incorporate Value-Based Care Specifications into your new product concept proposals or upcoming product revisions.

#4: If you are a “New Entrant”, beef up your team with experts in your target healthcare segments, including physicians and experts from the payor systems.

#5: The U.S. represents 41% of European Medical Technology Exports, more than Japan, China, Russia, Canada, Brazil combined. Stay focused.